The battle is on for supremacy in the world of drone racing, with the Drone Racing League dueling against DR1 Racing to be the favored drone racing platform. It is a battle for eyeballs and sponsor appreciation, and the Drone Racing League got out to a head start by securing Allianz as title sponsor in a five-year, multi-million dollar deal.
DR1 Racing intends to close the gap with its own announcement that it has landed logistics company DHL as title sponsor of its league, joining Mountain Dew as companies that are spending seven-figures to associate with the startup drone racing entity.
That makes for serious money being spent by sponsors to be a part of racing tiny objects by use of joysticks, controlled by individuals wearing headsets who prepare for and study courses with the goal of being the best in this sport of drone racing. Those drone “pilots” have the opportunity to make big money as well, despite the relative infancy of the industry.
The top ranked DR1 Racing drone pilot, Luke Bannister, is bringing in an income of six-figures from sponsorship, according to DR1 Racing founder Brad Foxhoven. That does not include Bannister’s earnings from actual events such as the $250,000 he received from winning the World Drone Prix in Dubai in 2016. Continue reading about drone racing.