If you were one of the millions of people around the world to catch the Super Bowl yesterday, you will have seen Intel’s drones play a part in lighting up the Halftime Show.
It’s not the first time the company has added a futuristic feel to a major sporting event. Intel’s drone light shows appeared at last year’s Winter Olympics and the 2017 Super Bowl.
A first ever moment. 150 Intel Shooting Star drones enhanced the show in a choreographed performance to create a unifying message of LOVE at the Super Bowl. #pepsihalftime#SBLIII https://t.co/QMfi7itN6c pic.twitter.com/gdHwKjF2oZ
— Intel (@intel) February 4, 2019
You can watch some footage from the setup and show itself in the video below:
Intel’s shooting star drones had a makeover this time around: Each was disguised as a floating lantern. During Maroon 5’s “She Will Be Loved,” 150 Intel Shooting Star drones floated up and over the field in a choreographed performance to the music, forming the words “ONE” and “LOVE.”
The drones fly a pre-programmed path inside a closed stadium environment without GPS. The 150 drones flown indoors outstripped the world record that Intel earned flying 110 indoor drones at CES in 2018.
Read more: Intel Drone Boss Anil Nanduri Joins NASA Advisory Council Aeronautics Committee
“Our team constantly looks for opportunities to push the boundaries of innovation and deliver stunning entertainment experiences with our drone technology,” said Anil Nanduri, Intel vice president and general manager of the Intel Drone Group.
“When we received the opportunity to bring our drone light show technology back to the Super Bowl, we were excited by the challenge to execute it live and within a closed stadium environment. We collaborated with the show producers, both creatively and technically, to bring a special and unique show experience to the viewers. It was an honor to have performed with Maroon 5 to create a memorable experience for those watching live from their seats in the stadium and for viewers watching at home.”
Toward the end of last year, we spoke with Intel’s Anil Nanduri on the three keys to accelerating growth in the drone industry. You can read that interview here.